I like to pretend this isn't the case though. 🙂 Seriously though, I do get that... I fully understand that pricing isn't done just to cover costs. If 90 out of a 100 people will buy my product that $10, I gross $900. If I drop the price to $9 so I can get 7 more of those 100 customers I end up only grossing $873. The math doesn't make sense.
However...
There are other options besides this. There are, shall we say, more complex but cheaper methods of getting the content. How willing people are to pursue those other methods is dependent, in part, on the price being charged. Now, I'm sure this isn't any big news to MLB or the Tigers. I'm sure this knowledge is factored into the calculation.
I just hoped that perhaps with a (hopefully) more efficient, competent production with (hopefully) lower costs that the calculation would show a lower price would be as profitable. For example, if I lowered by price in my silly example above to $9.5 and this got me 95 customers, then I'm grossing $902.50. If I can lower the cost of producing my product enough that I can lower the retails I could make more money in the end.
As I said, this isn't anything ground breaking and I'm sure far smarter people than I have looked at all the numbers and done the calculations and decided on the best price point for profit... I was just hoping Bally/Fan Duel, when they did the calculation, had to factor in higher production costs so the new calculation without them would return a lower number.