I remarked about this year's attendence in another post. As it stands right now, a reasonable business case can be made for spending very little.
"Even with a good team, the fans don't show up", someone could say and they would not be entirely wrong.
It is not a foregone conclusion that there will be spending. The TV revenue is low, the attendence was lagging for a good team, and there might be more pressing priorities for Chris to spending money on, given he has a new chippie.