The thing that I wonder is, on top of all the companies pulling out of Russia, what impacts Russia placing bans on popular apps/business (such as Instagram) will have on the population.
The Russian people must obviously notice when they pick up their phone and can no longer send, recieve or view content. Or that they cannot buy products from stores they are used to. When you really sit down and think about it, you realize how much of an impact just not having access can upend someone's life.
Propaganda can probably help ameliorate the effects, but I doubt it can wipe the effects away entirely.