I’ve been watching Amazon’s FreeVee for Mad Men reruns. The show has natural commercial breaks built into it and, of course, the commercials come mostly mid-scene, even mid-sentence. And, also of course, the same spots endlessly. The only lemonade in the situation is that they must have client-side frequency caps in place, so once you get deep enough into a show, or a second episode in the same night, the breaks are more like 30 or even 15 seconds, versus 120 or more seconds.