Can I just say the couple in the Behr paint commercial who don't mind if you spill on their freshly painted walls is very much a sleeper favorite commercial for me. Particularly when the lady squeezes her husband's arm just a bit too much -- implying she's not quite right in the head. Her transformation from regular housewife to paint obsessed wonton really does seem like high art posing as advertising.
One more addendum for the license plate thing. Those cost an extra $10 a year. So, to pronounce oneself a member of the Live Free or Die constituency in Virginia you have to fund more civilization via taxation.