On the Lions they have been for the last few years. Guys like Jermar Jefferson, Chase Lucas, and Antoine Green had a much easier spot to making the team than whoever they pick in the 7th round this season.
I don't have the data to back it up (if it exists I'd be interested), but I don't think NIL was widespread the moment it was authorized. First round guys that made a ton of money from NIL (and in the NFL) were the first to get the money when it became a thing. I think it's taken a little while for a lot of schools to trickle that down to the secondary guys.