https://time.com/7304119/joe-rogan-james-talarico/
Hmmm... this gets to the idea from Patton Oswalt conversation with Harlan Ellison that Joe Rogan is like L. Ron Hubbard to him. Some lame, not that good comedian is suddenly "important" just as L.Ron Hubbard was to the other sci-fi writers just some hack who invented a religion.