CONCURIDELIC! That would be an iron clad rule with me as well. The other is too much patriotic heraldry in their ads. I'm also a huge opponent of anything that skews the commercial with the civic. The best example of that is Mission BBQ which (dunno if that hit Michigan or where you live chasfh) its a veteran-owned business. They love to wrap themselves in the idea that they are supporting "the mission" which is what?
When I was on active duty the mission was to defend the NATO border with the Warsaw Pact and destroy the Red Army should there be conflict. When I was doing counter-terrorism "the mission" was preventing another 9/11 and finding who was responsible for 9/11.
So, how is that particular mission supported by eating sticky meat? Is it because making these particular veterans rich is somehow the mission?