The strategy is sort of hard to suss out imo because he doesn't care about winning this election or becoming Speaker.... he cares about being a martyr standing up to the "evil establishment".
All the failure with Rs in tough districts (ie. the NYers, Bacon, etc.) and with R Appropriators (Granger, Simpson, Womack) all helps fill his narrative, which is the content that energizes the types of Republicans that Jordan caters to.