Kellogg gets it. Nobody cares about this bowl game. So they make a fun and over the top trophy to spice things up. Now their product has been plastered all over social media the past two days. You can't put a price on that type of advertising.
The Winnipeg Jets lost 30 in a row in the early 80s. That is the record for most consecutive losses in major North American sports.
Houston will be #30. Utah would be #31.