He knows what he's doing in the sense he can connect to those rural voters that swing the elections for him. He knows the buzzwords and how to pinpoint and phrase an issue. He also knows how to craft a tweet that gets everybody upset so they say 'look how nuts he is....'. He's good at trolling. It gets the libs worked up so you get a circle jerk of responses and sharing. I just roll my eyes at it because they fell for it again. He will mispell a word or do random capitalization. Then the literati respond as if their words will change a mind.
A good example of this is the shower head water pressure. It's harmless. But a lot of people are like "Yeah, that does suck... why can't I have my good showers back? **** the libs, man...."
We laughed at him driving the garbage truck and working at mcdonald's. But it worked for him.