I have no insight into anything along these lines, but I have also wondered whether he is just far more comfortable toiling in anonymity—that is, relative to his otherworldly talent which alone would have made anyone else a global superstar—in a market that reflects his conservative values, which may be why Anaheim is such a good fit for him. He is a quiet guy who nerds out over weather facts, and that's not the kind of thing that naturally attracts millions of TikTok followers. Assuming this is true, I also wonder whether avoiding the bright lights that fame would bring is ever more important than winning at all costs, because if winning were his one and only objective, as it is for so many other players, he'd've pushed for a trade to a contender years ago.
Again, I freely admit this is baseless speculation, but I do find it interesting that in this clip, he doesn't mention winning as his goal, as you might expect when someone asks, "what are your expectations for the season?"