I like the idea of AUSL, highlighting the best women’s softball players in a league and all that. It’s just the idea of making the league, which has a regular schedule and playoffs and everything, basically a traveling softball show with single nickname teams like Bandits, Blaze, Talons, and Volts, and no home city for any of them. So what am I rooting for? There’s no civic connection for any team, so I have no stake in any of them. Am I rooting for individual players? I suppose I would if I knew who they already were. But if I’m just coming into watching the league with players I don’t know playing on teams I don’t follow because they’re not based here, then why do I care?
Ice Cube’s Big3 basketball league had the exact same problem before they got a clue and started naming teams after a city, so people who don’t know anybody in the league have a reason to care about it.