That's kinda why I don't get how people just assume that Russia can just wait this out and get all that business back.... certainly Europe will remain a big customer for Russian gas, but if this conflagration accelerates the EU's move away from natural gas to other forms of energy, doesn't that cost them money in the long run? Don't they make less money than they would have had they just stuck with the status quo and not pursued this current course of action?
We've all probably seen enough mob movies and shows to know that "the families" don't make money when a war is going on.... this is a good example of that.