Maybe it's the old man in me today, but Trump was the conduit for a lot of what has been festering in this country for decades. He made it acceptable, not necessarily to the main stream but to enough to make it dangerous. Trump spurred on by Right Wing Media, folks like Rush, Hannity, even Tucker and such would have never had the chance to have a platform like they do now 30 or so years ago. Not to mention a generation of opportunistic politicians who see the golden ring.
And to all those folks its mostly a way to get richer, but to their audience its gospel.