It's also "too little, too late".
And I don't mean that from a bad perspective.
I actually mean that from a good perspective in that... Retailers are currently slashing prices in a slightly deflationary move... But in order to "hold onto market share"... that's what they're doing. So it's already too late to be talking about "reigning in corporate price gouging" since consumers should start to see some of these price breaks... I'm talking Wal-Mart, Target, etc...