sure, but the actual "value of the franchise" is what someone at forbes or wherever thinks someone will pay for it. it doesnt have anything to do with revenue or profit and loss, which is what was being argued about earlier. ask tesla.
a more accurate view of profit and losa would be found in the company's books, which we almost never see (and can be manipulated). that said, when we saw a snapshot of the braves' books this year, they should a very large profit. i imagine successful teams with large media contracts like the braves also show similar profits.
but those are not all teams. the idea seemigly put forward by some is that owners shouldnt be concerned with making money on their investment and should only be concerned with "winning" because forbes magazine says their franchises are worth a lot. so they should just spend a ton of money on salary because they can and will still technically "make money."
i dont think that's viable like i dont think the "poor us were going broke" line from owners is viable either. teams have budgets dependent on revenue and profit expectations. that differs based on markets. so be it. its not cause owners are evil.