When I came of age drinking wise in the mid 90's Labatt was my beer of choice for a very long time. I have the mirrors, hockey stick, helmet, etc. Then I'd watch old hockey clips or whatever and see the Labatt's logo... dang. I never knew it was the official name. A good friend of mine at the time moved here from Windsor and that's how he said it but I assumed it's just him being all Canadian on me.... "Hey, you want to have supper here tonight? I got some labatt's and we can go over the 'pro-cess' of how we're going to build the rink out back..."