Then what's the point of divisions? The NFL plays an unbalanced schedule, and depending on how strong are the other teams in your division and the out-of-division schedule matchups that one's division is linked to, a 9-8 in one division can be as impressive as 10-7 in another division. Seed a division winner low if you want, based on their record, but don't completely keep them out of the playoffs. Otherwise, might as well have every team play every other team in their conference (15 games) plus 2 non-conference games and rank the conference teams #1 through #16 by record.