exactly. its a superficial thing.
my company - like every us company - is now obsessed with D & E. so its all about pronouns in emails, diversity clubs, "allies" with minority groups, so we are required to watch multiple videos by people talking about their oppression and all this other stuff about how tough it is for them in this racist, sexist, homophobic country. which, ok. but if the company wanted to do something to really help people, they could pay them more money, give them a pension, give them job security. THAT they wont do. but pronouns? videos to complain? clubs to join? theyre all over that. that's easy.
as an aside, if someone asks me to call him "they/them" i will gladly do it. im not here to offend anyone and its not a big deal even i personally find it silly.