This dynamic is a little different in Mexico, Caribbean, and Central America. These are poor countries and the individual purchasing power is significantly lower. There are a few global corporations operating in all of these places with multi million dollar marketing and branding opportunities for MLB to partner. That is the money play and they can help offset the limited spending power per eyeball. The executives that hold the purse strings can also be bought easily with a few perks from MLB to ensure really nice deals too.